Reinforcement is an event - not just a “well done”—but a YES, THAT! And an excuse to celebrate with your dog.

Whether you’re on an agility course, at an obedience trial, working through a scent search, or fine-tuning tricks in the backyard—one thing holds true: reinforcement is where the learning lives.

The term Loopy Training was coined by horse trainer Alexandra Kurland. Her mantra sums it up perfectly:

“When a loop is clean, you get to move on—and not only do you get to move on, you should move on.”

Loops help us build good behaviour step by step, with quality before quantity.

It all begins with an idea.

It all begins with an idea.